Who Can Manage My Voice AI – and How Much Does It Cost?

A straightforward guide for UK business owners exploring Voice AI or AI phone systems

If you have heard of Voice AI or “AI phone systems” and are wondering how they work, who manages them, and how much they cost, you are in the right place.

More UK business owners are using Voice AI to handle customer calls, qualify leads, and book appointments automatically. The result is fewer missed calls, faster response times, and more time back in your day.

At AI-M8 and MarketerM8, we offer two main ways to run your Voice AI system:

1. Self-Managed – you manage it yourself through the MarketerM8 software.

2. Fully Managed – we handle setup, training, and management for you.

Here is how each works and exactly what you can expect to pay.

1. What Is Voice AI (or an AI Phone System)?

Voice AI is an intelligent call-handling system that uses artificial intelligence to answer your business phone calls automatically.

It can:

• Handle inbound calls 24/7

• Respond naturally to customers

• Book appointments straight into your calendar

• Qualify leads and send follow-up messages

• Route complex calls to the right person

Think of it as a virtual receptionist that never takes a break and always answers professionally.

At AI-M8, all our Voice AI systems run on the HighLevel platform, the trusted automation system used by over two million businesses worldwide.

2. Option 1 – Manage Your Voice AI Yourself with MarketerM8

If you are confident with technology and want full control, you can manage your own Voice AI system using MarketerM8’s HighLevel platform.

Self-Managed Voice AI Pricing

• £97 per month for the MarketerM8 software licence (includes Voice AI features)

• Voice minutes charged separately:

  • $0.195 per minute (around £0.15 per minute) on a pay-as-you-go basis

For example, if your business handles around 200 minutes of calls per month, your additional call cost would be about £30.

This option gives you the flexibility to build your own AI call flows, write scripts, and customise how your virtual receptionist interacts with customers.

It is ideal for small businesses that:

• Have in-house technical experience

• Want to experiment with automation

• Prefer low monthly costs and full control

Just remember that setup, training, and compliance are your responsibility.

3. Option 2 – Fully Managed Voice AI with AI-M8

If you would rather avoid the technical side, our Fully Managed Voice AI service takes care of everything for you.

Managed Voice AI Pricing

• £497 per month for full Voice AI management and support

• One-off onboarding fee: typically £3,000 to £5,000, depending on setup complexity

What’s Included

• End-to-end setup on the HighLevel platform

• Script writing and tone development

• Integration with your booking tools, CRM, and messaging systems

• Call compliance and GDPR configuration

• Ongoing system training and optimisation

• Escalation setup so sensitive calls route to a real person

• Regular performance reports showing call volume and conversion rates

This option gives you peace of mind knowing everything is handled by experts, with transparent monthly pricing and no technical headaches.

4. Which Option Is Right for You?

Here is a quick comparison to help you decide:

Many UK businesses start with the self-managed option, then move to the managed service once they want better performance, reporting, and optimisation.

5. Why Managed Voice AI Is Worth It

Hiring even a part-time receptionist can cost £1,500 or more per month.
A managed Voice AI system, on the other hand, costs £497 per month and works 24 hours a day, never takes a break, and can handle multiple callers at once.

It also saves you time. You can focus on the £10,000-per-hour work – sales, strategy, and delivery – while your AI answers calls, books appointments, and manages everyday service requests.

6. Why Choose AI-M8 and MarketerM8

• We are a UK-based consultancy, so you get local support and strategy.

• We build and manage Voice AI exclusively on the HighLevel platform.

• We ensure full UK GDPR compliance for all call handling.

• We fine-tune your AI to sound natural, friendly, and professional.

• We provide real-world reporting that shows your ROI.

Our goal is simple – to help you automate without losing your personal touch.

7. Ready to Get Started?

If you would like to hear how Voice AI sounds in action, call +44 789 7031750.
You will be connected to our own AI system and can experience a professionally managed assistant firsthand.

Or book a free AI-M8 Growth Audit and we will help you decide which option – self-managed or fully managed – makes the most sense for your business.

Book your free pre-audit call here
or explore Voice AI, Review Booster AI, and Growth Audits.

Written by Atticus Mills – Marketing Consultant at MarketerM8 and AI Implementation Specialist at AI-M8.